Plum Hollow Farms started with a fascination about striking a balance between people and the land.

 

For years, entrepreneurs Helene Carter and Steven Bethell had been looking for a new way to leverage their decades of experience in secondhand textiles and circular fashion on a project that would bring them closer to the physical environment.

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Many books, expert consultations, and YouTube videos later, the core concepts that form the foundations of Plum Hollow Farms began to take shape, and in September 2023, those ideas became a reality.

 

With funding assistance from partner Bank & Vogue, the largest trader of secondhand textiles in Canada, Steve and Helene purchased 180 acres of land near the historic settlement of Plum Hollow, Ontario that includes farmland, orchards, deciduous forest, and wetland.

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This is the beginning of a regenerative farming journey.

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In the coming years, Plum Hollow Farms will be

helping the soil in the fields recover from decades of intensive practices, creating new habitats to support increased biodiversity, and introducing regenerative approaches to food production that strike a more harmonious balance between the needs of people, plants, animals, and microbes.

 

For team members, this journey will be full of trial and error as we put new ideas into practice. 

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But for everyone who visits or collaborates with Plum Hollow Farms, it is our sincere hope that the experience inspires a more harmonious and fulfilling existence on this beautiful planet that we all share.